Tools
AI tools · Growth

Acquisition Model Simulator

Model visitors, funnels, churn, and unit economics side by side. Cumulative and monthly P&L, paying users, and break-even timing.

Acquisition Model Simulator

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Global Parameters
Shared across scenarios
Revenue / paying user / mo
what each customer pays
$16
Variable cost / user / mo
per-user cost (hosting, API etc)
$2.00
Fixed cost / month
infrastructure, salaries, etc
$0
Starting visitors / month
top-of-funnel volume mo 1
1,000/mo
Visitor growth / month
new visitors added each month
200/mo
Projection horizon
months to simulate
24mo
Scenarios

Tap a model to edit funnels, UAC, and churn.

UAC charged per visitor · Variable cost per active user · Fixed cost applied monthly